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The international market is for fish!

    Fish is the animal protein that brings the most health benefits and is also the most consumed around the globe. These factors, added to the demographic boom of the last decades, have resulted in an increase in the demand for the international trade of this valuable product. In constant growth, this billion-dollar market in Brazil alone produced 691.7 thousand tons of fish in 2017, despite having the capacity to ecologically produce 20 million tons according to the FAO/UN (Food and Agriculture Organization).

    With the window open for investment in this sector, the federal government announced incentives aimed at increasing fish production by 20%, aiming to reach a production of 3 million tons/year by the end of 2020, placing Brazilian production as an important "player" worldwide. According to Presente Rural, the first International Congress and Agribusiness Fair, which took place in September 2019 in Foz do Iguaçu, was a key event to position Brazil as an important player, intensifying discussions about the country's export capacity.

The highlights for this market and the importance of the help of an international consultancy

    Therefore, thinking about an efficient segment from the economic, social and ecological spectrum, in accordance with new international consumption patterns, is thinking about the future of fish farming in Brazil. The focus should be on the major importers of this protein: the European Union, the United States of America and Japan, which are not far ahead of rising China. However, due to this scenario, a market analysis is necessary, prospecting important suppliers and workers in the field in order to formulate correct strategies for the insertion of new products in the field.

By Débora Parolin 01/09/2020


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