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Back to school and the demand for school suplies

       With the start of the second academic semester, the return to classes brings a growing demand for school supplies, driving the market focused on the educational segment. Among the various programs that contribute to meeting this demand, the School Material Card (CME) stands out, offering support to students from the public school system aged between 4 and 17 years whose legal guardians are beneficiaries of the "Auxílio Brasil" Program.

The CME and its consequences in the market


       The CME provides financial assistance for the acquisition of educational materials and is aimed at families with students enrolled in early childhood, primary, and secondary education. Each student in early childhood and primary education receives a credit of R$ 320, while high school students are entitled to R$ 240. However, it is important to note that the deadline to use these credits is until July 31st, and if not used within this period, the amount returns to the public coffers. The program, established by Law No. 6,273/2019, has significantly invested resources, allocating R$ 117,535,335 to serve 379,441 students. The list of authorized stationery stores to participate in the supply program of educational materials to students can be found on the portal of the Secretariat of Economic Development, Labor, and Income (Sedet). To clarify any doubts about the CME, interested parties can access the GDF Social website or contact by phone at 156.

       The program has played a crucial role in assisting low-income families in ensuring access to essential materials for their children's education, thus contributing to inclusion and equity in the educational system. Moreover, it stimulates activity in the school supplies market, benefiting stationery stores and specialized shops that have the opportunity to increase their sales during this specific period of the year. The surge in the school supplies market during the back-to-school season is an annual trend, and the CME reinforces this scenario by providing financial support to families in greatest need. With government support, the educational sector has the opportunity to grow and innovate, keeping up with changes in students' needs and teaching dynamics.

       In this context, it is essential for sellers and suppliers in the school supplies market to be prepared to meet this seasonal demand, ensuring a good supply of products and providing efficient and personalized service. Consumers constantly seek affordable prices and quality materials, making the competition fierce and encouraging the offering of increasingly innovative products tailored to educational needs. Therefore, the back-to-school season represents a unique opportunity for the school supplies sector, with the CME acting as a catalyst for this market, aligning the social responsibility of the program with the economic development of the educational sector. Investments in the sector, promotions, and partnerships with educational institutions can be strategies to maximize results while contributing to the educational development of the country. In summary, the back-to-school season and the demand for school supplies represent a crucial moment for the educational market and the strengthening of education in Brazil. With the support of programs like the School Material Card, access to necessary learning materials is facilitated, providing opportunities for students and fostering the school supplies sector. It is essential for society, the government, and the private sector to work together to ensure that all students have equal opportunities and access to educational resources necessary for a promising future.

International opportunities for expanding the school supplies trade


       The school supplies market offers promising opportunities for expanding international trade. With the advancement of globalization and the interconnectedness of markets, there is a growing demand for quality educational products worldwide. Companies in the sector can explore partnerships and trade agreements with foreign countries, expanding their reach beyond national borders. The search for innovative, sustainable, and affordable educational materials has been constant, and producers who adapt to these demands have a chance to gain a foothold in the international scene. Additionally, the exchange of knowledge and technologies with other countries can lead to improvements in production, distribution, and logistics, strengthening the competitiveness of companies in the global market.


Expanding the school supplies business


       To expand the school supplies business, it is essential to adopt comprehensive strategies aimed at increasing the company's visibility and customer satisfaction. Investing in marketing and digital presence is crucial to reach a broader audience, using online platforms and social media to promote products and share relevant educational content. Furthermore, diversifying the catalog by offering a variety of high-quality school products can attract different consumer segments. Partnering with educational institutions such as schools and universities can open doors for large-scale supply. Additionally, staying attuned to market trends and constantly seeking innovation and differentiated solutions is essential to stand out in a competitive sector. Investing in excellent customer service, meeting delivery deadlines, and ensuring product quality contribute to customer loyalty and the establishment of a strong reputation in the market. By adopting a proactive approach and aligning with the demands of the educational sector, the company will be prepared to grow and consolidate its position in the school supplies market.

By Ana Carolina Lugli on 27/07/2023


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