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Cruelty-free cosmetics: a bet for cruelty-free success

    Cruelty-free or “cruelty-free” cosmetics refer to products that, in their formulation and design, do not test on animals. These cosmetics are part of a market that only tends to grow over the years, since, according to SEBRAE, one of the trends in the 2021 market is the search for products in a more conscious way. Thus, these cosmetics are a great bet as they are a promising market.


An extremely promising market


    Since they cover several segments such as hair, skin and makeup care, these products have a wide market and demand, having a huge growth perspective. According to the Research and Markets website, this market was worth about US$13.97 billion in 2020 and is expected to reach US$21.67 billion in 2026, as it has a growth rate of 7.58% per year. year. In this way, it is evident how cruelty-free cosmetics are a big bet.


Expanding more and more with the search for conscious consumption


     In addition, these types of products have been receiving great attention with the search for products that are better thought out in their composition and development. This can be seen from the recent huge backlash of the “Save Ralph” video by The Humane Society of the United States, which has seen many shares and emotional reactions with the cause of ending animal testing in the industry. With that, many individuals began to research on the subject and prefer brands that had the cruelty-free seal.  


  It differs positively from many products on the current market


     Soon, the demand for cruelty-free cosmetics grew a lot, leading to several publications of brands that have this seal or repudiation of others that test on animals. Due to this, many existing brands sought to obtain the PETA seal (People for the Ethical Treatment of Animals), which certifies that the brand does not test on animals, such as TRESemmé, in addition to national brands that already have these seals, such as Salon Line, Salve, Vizzela, among others. Thus, observing this search for the cruelty-free certificate and new brands already adhering to this issue, one can see how the market has been valuing this feature, since it is a new demand on the part of consumers.

    In conclusion, the cruelty-free cosmetics market has great room to grow in the coming years, as they have an audience committed to the cause, involving not only products, but a more sustainable lifestyle. In this way, its internationalization has a promising future and, with the proper support of a consultancy, investment in exporting these products can be very successful.


By Larissa Aramaki Tanaka on 9/17/2021


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