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The taste of the success of national coffee, wine and gin opens doors to export possibilities

    Brazilian drinks have always been admired and enjoyed around the world. The country stands out in the trade of these items and is enjoying the success of its production, with the sector showing significant signs of growth. The high demand for three products draws attention in the market: Artisanal Coffee, Wine and Gin.

Coffee, one of the main export baskets in Brazil

    At the end of the 18th century, Coffee lit up as one of the main goods on the national export sheet and, today, Brazil is the largest producer and exporter in the world, earning 4.86 billion dollars a year according to the Observatory of Economic Complexity (OEC) . In relation to consumption, the country is second only to the United States, with the tendency of this national demand to grow by 3.6% in 2019, according to the Brazilian Coffee Industry Association (Abic).

    With a great diversity of grains, consumers are increasingly looking for different offers, aiming at a good quality of their beloved "coffee". According to the Brazilian Specialty Coffee Association, the expansion of the differentiated coffee market reaches 15% a year, while the conventional grows only 3%. In this way, Café Artesanal is popular with Brazilians, with more national brands in the market betting, mainly, on originality to attract the customer's interest. The high quality of the beans makes the item have a unique character and differentiates itself from the commodity "coffee", which is a product with great potential for rise in the international market.

The growing international prominence of Brazilian wine

    The national wine has also been standing out and gaining popularity among customers who appreciate the particular taste of Brazilian grapes. According to data from the International Organization of Vine and Wine (OIV), domestic production grew by 169% in 2017, while Brazil occupies the 14th position in the ranking of largest producers in the world, with Rio Grande do Sul as the largest manufacturer state. Therefore, there is room for the expansion of the national market and it is expected that, increasingly, the traditional Brazilian fermented beverage will be valued internationally. Exporting to countries like Paraguay, Chile, United States, Singapore and United Kingdom, Brazil has a positive perspective of growth in the global trade of this item, being an eminent opportunity for Brazilian businessmen to expand their business.

Gin: a standout in Brazil and prospects for the foreign market

    Another product that acquired great commercial relevance was Gin. According to a study by Euromonitor Internacional, the drink has become the new "darling" in Brazil and, even with the spirits market not showing significant growth in 2017, its sales grew by 66% in the year, being the seventh most consumed spirit nationally. In this same analysis, the country occupies the 22nd position among the largest global traders in the drink and is expected to continue growing; by 2022, it could reach 17th position. In other words, the internal market for gin does not stop growing, both in production and consumption.

    With the rise of gin in the country, the prospect for international trade in this item is also favorable for Brazilian producers: the time to export is now, focusing mainly on the main buyers of this drink, such as the Philippines, the United States, Nigeria , Spain and the United Kingdom.

The importance of assistance from an international consultancy

    Therefore, with positive growth expectations for both the domestic and foreign markets, there is an advantageous path for the aforementioned national beverages. Gone are the days when only products with foreign labels gained visibility; thus, the export option is a big deal for Brazilian producers who want to expand and find new opportunities. However, strategic planning and a detailed study of the market are needed, the work of a consultancy, helping in decision-making so that commerce in this sector becomes increasingly tasty.

By Beatriz Sgrinelli Henrique on 05/03/2019


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