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Europe's new sustainability values: Brazilian opportunities

    Currently, issues related to the preservation of the environment are increasingly in evidence in all areas of daily life, bringing reflections on the need to preserve ecosystems and natural resources, responsible for the healthy continuity of life. Environmental awareness also highlighted the urgency of rethinking the forms of commercial production, considering that progressively people have become aware of the importance of sustainable development – one that balances economic prosperity and the conscientious use of natural resources.

The sustainable principles of Brazil's trading partners

   Sustainable development and the reduction of the environmental footprint exerted by production have become principles of Brazil's historic trading partners, such as Germany, Belgium, Denmark, France, Italy, Netherlands, Norway and the United Kingdom. In a letter sent to the Vice President of the Republic, Hamilton Mourão, signed by this group of countries – the Amsterdam Declaration Partnership – it is reiterated that “In Europe, there is a legitimate interest in the sense that products and food are produced in a manner fair, environmentally sound and sustainable. In response to this, commercial agents, such as suppliers, dealers and investors, are increasingly reflecting this interest in their corporate strategies”.

    Evidencing, therefore, the importance of the production chain working with natural resources without jeopardizing their continuity and perpetuity, exploring the environment responsibly and sustainably. As a result, in addition to providing a much longer exploitation of available resources, the attraction of foreign investments is also highlighted – which are currently trying hard to finance sustainable and ecologically correct productions – still allows for a gain in quality of life and a financial improvement populations involved.

New investments for Brazilian exports of sustainable productions

    At the United Nations Climate Conference (COP26) in Glasgow, Scotland, an important agreement was signed between leaders of more than one hundred countries – including Brazil –: The Declaration of Forests, which aims to end global deforestation by 2030. The agreement provides for measures to prevent products associated with deforestation from receiving private financing and from being traded internationally, impacting exports from Brazil.

   Analyzing the issue, international relations specialist Wagner Parente, CEO of BMJ Consultores Associados, highlights that the European Union, as a bloc, is the largest investor in Brazil, thus highlighting the importance of Brazilian traders who aim to export to Europe to pay attention to new trends and values of the so-called “Green Wave”, which will guide trade relations and the success of Brazilian exports.  


The importance of international consultancy in the success of exports

   In this case, with the rise of values linked to sustainability and the reduction of the ecological footprint in the commercial production line, Brazil has a lot to gain from valuing these principles, as it will align with the world trend, expanding possibilities of establishing links and being European investment destination.  

Thus, if a company seeks to understand which destinations it should invest in, aiming at the success of its exports, the apparatus provided by an international consultancy is essential. Based on assertive studies and surveys, it can point out safe investments for exports, through an Analysis or Market Identification.

By Mariana Martini on 11/09/2021



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