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The importance of understanding
tariffs and regulations
before exporting

    The international market comprises a series of rules and procedures on the circulation and sale of goods, which is why it is so important to research tariffs and regulations when considering an entry into foreign trade. Despite often appearing to be extensive and complicated, the bureaucratic process can be facilitated and better understood based on personalized and quality research, ensuring greater peace of mind in exporting.  

    The aspects to be considered in this research are varied: requirement for documents and certificates; validity of trade agreements; application of customs tariffs; technical restrictions; regulations on products and packaging; food health observations; among many other specifics. In other words, trade barriers - as they are called - differ from country to country, in addition to taking different forms.

    According to SEBRAE (Brazilian Micro and Small Business Support Service), "trade barriers can be understood as any law, regulation or practice that protects domestic producers against external competition, that imposes obstacles to the normal flow of trade or artificially stimulates exports of a specific domestic product".  

    According to Constanza Biasutti, manager of Trade Policy at the CNI (National Confederation of Industry), Brazil stopped exporting almost 35 billion dollars due to trade barriers in 2017. In addition, by 2020, the CNI identified a total of 70 trade barriers imposed on Brazilian exports. The data reveal that such administrative and customs bureaucracy, added to import tariffs, represents a strong obstacle to the commercialization of products in foreign markets, and may even constitute a significant increase in export costs.  

    The systematic and updated identification of existing barriers and customs requirements, in each specific case, is therefore extremely important to prevent bureaucratic and tariff processes from causing obstacles in foreign trade, in addition to ensuring regular activity in the internationalization process.

    Under these terms, Prisma Consultoria Internacional performs the Regulations and Tariffs service, with the main objective of providing solid and detailed information on the bureaucratic component, so fundamental to the export process. From close monitoring to the customer, we work in a personalized way, in order to guide those who wish to take their products abroad - considering the procedures, documentation and rules, for each specific case - in order to avoid surprises and ensure regularity and tranquility in the conduct of the export.  


By Victoria Ennser on 11/06/2020


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