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Brazilian persimmon: tracing its trajectory in the international market

    Despite being part of our food culture, persimmon is not originally from Brazil, but from China. His first contact on Brazilian soil was in the 19th century by the Portuguese,  although,  it was only in 1920 that the fruit became popular through the introduction of varieties coming from Japanese immigrants. In addition to pleasing the palate of many, persimmon is full of health benefits, being a source of lycopene, which helps in the prevention of prostate cancer, in addition to vitamins A, C, B1.  and B2, calcium and iron. In addition, it is considered an antioxidant for fighting free radicals, related to premature aging. Thus, this product stands out for its potential in healthy food lines.

Persimmon versatility surpasses the food sector


    The attractions of this fruit draw the attention of buyers mainly from Russia and Germany. Also noteworthy is the perishability of the fruit and the logistical difficulties for transport, which motivated producers to seek new alternatives for the fruit, in order to avoid losses. Thus, persimmon is no longer exclusive to the food sector and becomes part of handicrafts, encouraging artisanal agro-industry and generating extra income for  small producers.  

The rise of production and the increase in investments;

     In Brazil, the region with the highest production of persimmon is São Paulo, more specifically,  Mogi das Cruzes, totaling 50 thousand tons for the 2021 harvest, corresponding to more than 50% of regional production. Known as “land of persimmon”, Mogi,  presents investments in the adoption of techniques and technology, with a bank of  germplasm, contributing to the expansion of harvest times. Thus, the growing importance of persimmon can be observed by the significant amount  invested, such as R$ 800 thousand from the Microbacias II Project, in order to boost the city of Santa Isabel.

The importance of an international consultancy


     Finally, it is worth mentioning that Brazil is not among the largest exporters of persimmon, but the increase  infrastructure projects us for a better performance in the international market. In this way, a market analysis among other internationalization services is essential for assistance and security in persimmon exports, so Prisma Consultoria Internacional is willing to assist in the success of the internationalization process, bringing greater knowledge and stability in your investments.

By Yasmin Fujiwara on 9/16/2021



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