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The Food Supplement Market: Work Your Business

    Food supplements can be classified as products made to add essential components to an already balanced diet. This category includes many products such as vitamins, minerals, proteins and amino acids, bodybuilding supplements, probiotics and other natural items.

    During the last few years, the international food supplement market has changed its view on issues related to health and physical exercise. This new vision is based on the understanding that exercise and a balanced diet are essential factors for the general well-being of people's lives.

    Alternatives in the perspectives that govern the themes of health and exercise

    The growing importance of these goods, directly related to the change in the perception of health and exercise issues, is visible from data collected by the Council for Responsible Nutrition (CRN) - Responsible Nutrition Council - in 2014. This research indicates that, in the United States, about 68% of North American adults consume dietary supplements, with 50%  consume regularly.  

   The s main sites for the supplement market

    Supplement consumption is more concentrated, like most other wellness-focused items, in traditionally strong markets such as the US and  Western Europe, which had more than 55% of market shares together according to 2013 Persistence Market Research (PMR) data, because the supplement market needs a high level of economic development in the population and also a higher level of economic development. awareness of issues related to personal health. According to Grand View Research, the pattern pointed out was maintained, as North America proved to be the largest world market in the sector in 2019.


    O  worldwide growth of the supplement market

    In addition to these major players in the supplement market, some emerging economies have also stood out in the sector, with their markets proving especially heated for dietary supplements. Good examples of these emerging markets are in the Asia: still according to the PMR data, the forecast for the end of 2020 is that the market in East Asia has grown 9.1% since 2014, mainly driven by countries such as China andI ndia .


    In addition, there is no expectation for this market to slow down, since the projection for the global supplement market is to reach US$230.73 billion by 2027, according to a report by Grand View Research. Thus, it is safe to say that the supplement market is a rapidly developing niche, supported by a growing public interested in having a healthier life, thus becoming quite interesting for companies to request a more in-depth study of this market.  ​

By Isabella Reis on 04/30/2020


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